They impact 1m livelihoods, 74% of whom are women. The 10 Principles of Fair Trade specify the ways that Fair Trade Enterprises are set up and behave to ensure they put people and planet first. These enterprises transform local communities, pioneer upcycling, empower women, champion refugee rights and practice organic farming. Fair Trade Enterprises are born for impact. Their impact goes far and wide and the WFTO is their global community. Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers.

They are social enterprises that fully practice Fair Trade. The WFTO carries out verification and monitoring to ensure these principles are upheld.

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